I travel because...
This targeted display advertising campaign for Allianz was comprised of two phases. The first targeted 5 groups of travelers and the second was location specific to Florida, France, Italy, NY and the UK. The first two banners speak to learning about travel insurance while the last two are a little harder hitting with Get A Quote and Protect Your Trip. The banners are served up as the trip date gets closer or if you have inquired about travel insurance but have yet to purchase it. These banners were created in 6 sizes including 2 mobile sizes for a total of 260 assets. There was also a social component for facebook and Instagram.
Phase 1 - five types of travelers
Phase 2 - location specific
