International Holiday Toolkit for Buffalo Wild Wings restaurants.
BWW needs to build awareness of their sauces leading into the 2021 campaign: Wings Flavor Experience. The holiday season is a noisy one, so these posts need to stand out from the generic “Merry Christmas” messages, but they also need to be intriguing enough to get people to try their sauces. Posts will be animated videos and will be translated into 3 languages. There is a static option as well should the individual stores opt for a non video post.
Art Direction/Design/Production
The above New Year's video is still in production but the below video is the anthem Flavor Experience spot for the International Brand.